CONSTRUCTION : MY FILM POSTER

I took responsibility with Milo for designing and constructing a film poster for our film Nine. As we developed our ideas, we sought feedback from our group and from our target audience. The reason for creating a poster was to demonstrate that we knew how to attract and address our target audience. In Photoshop, we used a mid shot of our protagonist overlooking the rugby pitches. We used this specific photo as it emits a masculine vibe, clearly shows our genre of sports and the emotional battle of the protagonist, how he is torn in two different directions. Our target audience of young men, are likely to be sports fans and relate to themes and the plot. The genre is clearly addressed as he is wearing his rugby jersey with the number 9 on his back, the position which he plays. He is also holding a rugby ball to clearly show the target audience this is a film they will enjoy as it revolves around rugby.

In Photoshop we added the protagonist name at the top of the poster to clearly show who is acting in the film. We made this a large title as actors play a large role in the reason for people going to see films, as this actor is unknown, promoting him like this is to promote his name. Underneath the actors's name is a tagline which relates to the story of the movie, the idea that 'one decision can change it all'. This shows the audience just how much of a big decision the protagonist faces as one decision in his life could change it forever. The title is the largest text on the photo to show the audience exactly what the film is called. This is vital in terms of getting our film to our target audience as they need to know the title of our film to be able to enquire about seeing it and visiting our social media pages. The release date of the film is also at the bottom of the poster to let our target audience know exactly when the film is to be released in cinemas.

We have had very positive feedback about this poster, and we believe this poster will be instrumental in attracting our target audience and our film becoming a success. We will also put our poster on our Facebook, twitter, Instagram and our webpage.