4:WHO IS THE TARGET AUDIENCE FOR YOUR FILM

The first topic on this page is audience profiling and how we found our target audience. 

The second topic is audience analysis and audience theory, this is presented on an Emaze.

The third and final topic is a case study on Bauer Media and their coverage of KISS FM.

Here you can see the brands of social media sites which our audience use, the brands which they wear, eat or use, the shows they watch, the music they listen to and the films that they watch. Our direct competition in regard to other films are High School Musical and Invictus. This audience profiling will help us later on in the process with the forms of distribution which we choose to use.

For example, we will create an Instagram page, Facebook page, Twitter handle and Snapchat account because these are the social media platforms which our target audience use. This will allow us to address them correctly and these social media platforms will allow us to communicate with our audiences during the production stage.

 An example of this would be putting up release date updates and short behind the scene videos to tease them about the new film. This will entice our audience to come and see our film on release as they will feel more connected.

The collage below is based on an NME model of how they would target a specific audience. 

Here is a presentation produced on Emaze consisting of eight slides on audience theory and audience analysis. You can click on the image below to see the presentation. 

I also investigated how professional media companies such as Bauer Media identity audiences for brands such as Kiss, the largest radio station for our target audience (people aged between 15-35). Kiss reaches 400,000 - 700,000 people on Facebook per week. If we were looking to distribute our film via a media such as radio, Kiss would be great help to us as our target audience listens to their radio.