RESEARCH: AUDIENCE PROFILING

Here you can see the brands of social media sites which our audience use, the brands which they wear, eat or use, the shows they watch, the music they listen to and the films that they watch. This audience profiling will help us later on in the process with the forms of distribution which we choose to use. For example, we will create an Instagram page, Facebook page, Twitter handle and Snapchat account because these are the social media platforms which our target audience use. This will allow us to address them correctly and these social media platforms will allow us to communicate with our audiences during the production stage. An example of this would be putting up release date updates and short behind the scene videos to tease them about the new film. This will entice our audience to come and see our film on release as they will feel more connected.